Pop-Up Store
Le Fashion Truck is a mobile boutique – a store on wheels. Setting up shop in various locations throughout Los Angeles since January 2011 and recently also in Bakersfield, Le Fashion Truck features clothing and accessories by emerging designers for the woman on the go! Shop handmade jewelry, handbags, accessories and more aboard the pink truck. They even included the dressing room!
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Their new Pop-Up Restaurant is shaped like a massive Lunch Box. Think supersize times 100. Currently, this LunchBox is touring the Australian area, such as Sydney, Perth, Adelaide, Etc. Aside from attracting people by their unique shape, McDonald’s is also promoting their new Sirloin/Rump Wraps.
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Madewell in Georgetown celebrated the launch of their newThe Cambridge Satchel Company collaboration with a party on their second floor. The event was also in honor of the store’s new use of the space—“Our 2nd Story,” as they’re calling it—which is now open for other brands to use for pop-up shops.
